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Incubate Ideas

What We Do

| Incubate Ideas

Nahdet El Mahrousa (NM) provides incubation—a one-year platform of services and support—to help build startups with social impact from an idea to a full-scale enterprise.


Social entrepreneurs apply to the incubator program at the idea- or start-up stage with an innovative idea that has the potential to address core social issues and achieve scalable impact.


The incubator model was designed to enable these social entrepreneurs to have the resources, capacity, and know-how to run social enterprises. Incubation aims to turn early-stage social initiatives and ideas into successful social enterprises.


The NM incubator focuses on four main portfolios of SEs, namely: Clean & Green, Tech for Social Impact, Creative Industries (handicrafts and performing arts), and Wild Cards (promising social enterprises that are daring and innovative).


The Incubation Process at Nahdet El Mahrousa

The incubator is designed to enable early-stage social entrepreneurs to have the resources, capacity, and know-how to develop and run their social enterprises. The incubation journey happens in 5 phases, as follows:



1. Ideation sessions

2. Validation phase

(Incubation Phase)

3. Pilot

4. Go-to-Market

5. Growth


The Validation Phase (1 month):

Based on the quality of applications, up to 15 teams are shortlisted. Through Madrest El Mahrousa program, These teams take part in the Validation phase - the pre-incubation part of the programme. This phase includes intensive bootcamps, trainings and expert support which will help the social entrepreneurs to validate their idea and refine their models prior to joining the Incubator.


During this phase, the shortlisted social entrepreneurs get:

  • 1 month of trainings and individual support from NM’s team

  • Access to a peer "agents of change" community in Egypt

At the end of this phase up to 7 teams are selected to continue their journey through the Incubator.



The Incubator:

This is a full-time, intensive programme. Winning teams receive tailored support and seed funding enabling them and their ventures to grow.

The incubated social enterprises will receive:

  • Seed funding (upon availability)

  • Account management with NM startups support managers

  • Capacity building with 1 year startup development and entrepreneurship programme organised by Madrest El Mahrousa

  • Regularly hosted events to support peer-to-peer collaboration between teams

  • Access to experts in a range of domains through Mentor El Mahrousa program.

  • Legal umbrella under which entrepreneurs can operate till they register their enterprise.

  • Participation at a “Demo” day where they will present their achievements in front of key experts and potential investors & sponsor


Incubation Services Offered by Nahdet El Mahrousa

Nahdet El mahrousa’s incubator offers the following services to its incubated social start-ups.


1. Capacity Building

  • Madraset El Mahrousa: offers a comprehensive training and coaching programs to early-stage social and business entrepreneurs seeking to deploy social enterprise mechanisms.

  • Mentor El Mahrousa: This recently launched mentorship program aims to provide social entrepreneurs with one-on-one guidance, knowledge, and expertise to help answer challenging questions in the development of their enterprise. Selected mentors are young accomplished professionals in Egypt and, as much as possible, (social) entrepreneurs.


2. Incubator Support

  • Startups support managers: NM makes special effort to provide social entrepreneurs and their startups with one-on-one support on bi-monthly basis. NM staff, long-time experts on starting-up and managing social enterprises in Egypt, will help social entrepreneurs answer questions, address challenges, and fulfill needs at any given point. Generally speaking, Startups support managers regularly advises startups on practical issues related to the development and implementation of their start-ups, in areas such as business development, accounting, legal, revenue generation, proposal writing, management techniques, operations and marketing.

  • Technical consultations: For issues requiring specific technical expertise, NM draws upon its membership base and extended network to provide projects with access to a large number of technical experts. These experts consult with social start-ups and help them find solutions to specific questions and issues. Here, NM acts as a “bridge”, helping find relevant consultants as they are needed.


3. Infrastructural Support

  • A legal umbrella: NM’s registration under the Ministry of Social Solidarity allows for social start-ups to focus on program implementation while being operating legally through NM during their transition phase until they are able to stand alone and become legally registered enterprises. (NM Legal Umbrella is offered upon request following an internal screening)


  • Shared equipped office space: NM’s shared and open operating infrastructure, available to incubated social start-ups at no cost, NM offers a shared equipped office space, in which entrepreneurs are welcome to come to work individually, hold team meetings, and host events (when space permits). The shared space includes a meeting and working room, a large conference/event room, as well as general office supplies and equipment.


  • IT infrastructure: NM offers essential IT infrastructure, including e-mail accounts for projects members, mailing lists, and website hosting.


  • HR services: NM’s recruitment systems are available for incubated social enterprises for full time and part time staff and/or interns.


4. Network/Connections

  • Network: Since its inception in 2003, NM has been a safe and open platform for activists, social entrepreneurs, and the development community. NM provides opportunities for outreach, publicity, and resource mobilization through its extended network, consisting of over 10,000 individuals. NM’s 300+ membership base provides special access to highly qualified individuals in Egypt.

  • Events: Monthly Mondays, investment matching events and the social entrepreneurship festival all provide opportunities for connections, expanding resources and networks.



Our services are not only limited to the incubation period; they extend well beyond that, and some key services we will offer are:

1. Being the first customer

2. Contract Management with donors if needed (learn by doing)

3. Progress Follow-up

4. Business Development Training

5. Investor Matching and Demo Day

6. Legal Set-Up



Read more about the application and selection process.